Outdoor Advertisement
Travel Outdoor Advertisement
01
Selected project
10
Portfolio number
Work
Project discipline
Outdoor Advertisement
Travel Outdoor Advertisement
A travel campaign designed to communicate a compelling destination in three seconds.
Problems
- •The campaign needed to work at speed across roadside placements.
- •The travel message had to remain clear in busy environments.
- •The creative needed to adapt across roadside and transit formats.
Solutions
- •Focused the message around one vivid destination cue.
- •Added one clear promise and a high-contrast action.
- •Built a consistent system for outdoor and transit placements.
My Impact
The work creates a clearer experience for the people who encounter Travel Outdoor Advertisement.
Improved roadside readability
Improved roadside readability shaped the outdoor advertisement work into a clearer, more useful experience.
A consistent outdoor system
A consistent outdoor system shaped the outdoor advertisement work into a clearer, more useful experience.
More distinctive campaign recall
More distinctive campaign recall shaped the outdoor advertisement work into a clearer, more useful experience.