Calendar
NAREDC0
01
Selected project
03
Portfolio number
Work
Project discipline
Calendar
NAREDC0
A tactile calendar concept that keeps a fashion brand present throughout the year.
Problems
- •The annual calendar had become a routine giveaway.
- •The brand was not present in a meaningful way throughout the year.
- •The format needed to balance usefulness with visual appeal.
Solutions
- •Connected each month to a distinct visual chapter.
- •Added useful planning space people would return to.
- •Used collectable art direction to extend brand engagement.
My Impact
The work creates a clearer experience for the people who encounter NAREDC0.
Longer brand engagement
Longer brand engagement shaped the calendar work into a clearer, more useful experience.
A useful physical touchpoint
A useful physical touchpoint shaped the calendar work into a clearer, more useful experience.
A coherent year-round story
A coherent year-round story shaped the calendar work into a clearer, more useful experience.