Brand Systems
Luxurio
01
Selected project
06
Portfolio number
Work
Project discipline
Brand Systems
Luxurio
A product-led email campaign built to make discovery feel considered and immediate.
Problems
- •The launch needed to introduce several fragrances at once.
- •Too much product information risked overwhelming customers.
- •The campaign lacked a clear path from discovery to purchase.
Solutions
- •Paired editorial product stories with a simple hierarchy.
- •Gave each fragrance a clear moment in the campaign.
- •Created direct paths to shop each collection.
My Impact
The work creates a clearer experience for the people who encounter Luxurio.
Sharper product storytelling
Sharper product storytelling shaped the brand systems work into a clearer, more useful experience.
A repeatable campaign format
A repeatable campaign format shaped the brand systems work into a clearer, more useful experience.
Clearer purchase journeys
Clearer purchase journeys shaped the brand systems work into a clearer, more useful experience.