Brand Systems
Antera
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Selected project
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Portfolio number
Work
Project discipline
Brand Systems
Antera
A flexible identity system designed to stay recognisable across every touchpoint.
Problems
- •Different teams were producing work that looked unrelated.
- •The brand was difficult to recognise across touchpoints.
- •Creative decisions were being remade for every new format.
Solutions
- •Defined a clear visual system for every team to use.
- •Set the type hierarchy and colour behaviour.
- •Created rules that keep the identity confident at any scale.
My Impact
The work creates a clearer experience for the people who encounter Antera.
Consistent brand expression
Consistent brand expression shaped the brand systems work into a clearer, more useful experience.
Faster creative production
Faster creative production shaped the brand systems work into a clearer, more useful experience.
Clearer market presence
Clearer market presence shaped the brand systems work into a clearer, more useful experience.